New to Launch from Lancome - Visionnaire

Lancome announced the launch of Visionnaire, a new innovative product to be available in stores in September. The product is an all-in-one serum that will be truly innovative in the current skincare market. It is unique because many skincare products address one issue, for example hydration, anti-aging or dark spots but this innovative product will stimulate the regeneration process in the epidermal layer in skin to reverse the signs of aging for younger looking skin.

Lancomes goal to promote regeneration is important for healthy beautiful skin and the product will not stop there. Visionnaire also includes ingredients to address wrinkles, pores, pigmentation and scars, Truly making this an all-in-one serum.

Arlenis Sosa and Hanaa Ben Adesslem will be featured for the advertising campaign, so look forward to the launch in September for this new and innovative product.

Inspiration: WWD Issue 05/27/2011
Image: Lancome.com