Makeup for bedtime! Bare Essentials Pure Transformation Night Treatment

WOW! I never could have imagined applying a mineral powder to my skin before bedtime, especially since my mother always told me not to go to sleep with my makeup on. That idea hasn't stopped Bare Escentuals from creating an innovative skin treatment for nighttime. Pure Transformation Night Treatment is a translucent powder available in four different tones. It is applied at nighttime after your usual routine and will not come off on your pillowcase! The result?

Based on a consumer study women said:

• 83% saw fewer imperfections and less visible pores.
• 85% felt their skin texture improved.
• 89% felt their skin was firmer and more resilient.

* Based on an independent consumer study (Results from bareescentuals.com)

The innovative formula contains a 100% pure RareMinerals ActiveSoil Complez that has "skin-renewing benefits". The formula provides antioxidant protection and promotes faster cell turnover. It was clinically proven to reduce fine lines and wrinkles, while revealing smoother, brighter and younger looking skin... and the best part its while you sleep!

A new twist on typical nighttime skin care products that were only available as creams or serums... Bare Escentuals is the FIRST nighttime powder treatment for skin.  Bare Escentuals Pure Transformation Night Treatment is truly innovative and inspiring for beauty products to come, sometimes breaking the rules results in true innovation... makeup for bed is a great idea, truly unique and innovative!

Reference: Bareescentuals.com

Image: Bareescentuals.com

To read more and/or purchase click here.

2011 Packaging Trends in Innovation

Love, love, love this article by GCI in their April 2011 issue on 2011 packaging trends. Check it out for more details on the latest in trends. GCI Trends in Packaging 2011

The article identifies 9 trends that are really popping up all over the industry. These trends incorporate many innovative techniques in packaging that are extremely eye catching to consumers quickly drawing them in to discover new and existing products. Others trends are simply novel and fun to keep up with what consumers want today.

Packaging of beauty products is the first thing a consumer sees when they are introduced to a product and companies invest top dollar in their packaging. Some companies follow trends while many others steer clear, either way its important to know what trends are out there right now to inspire new and innovative packaging concepts for the future. Innovation doesn't always have to be hard, often its taking what exists and making it better!

According to GCI's April 2011 issue, 9 trends in packaging are prevalent in 2011. Many of the trends were continued from 2009 and 2010, while new trends emerged in 2011.

Trend #1
Geometric / Deconstructed Shapes: non traditional shapes and forms in symmetrical and asymmetrical shapes.

Image Marcjacobs.com

Image- Loccitane.com

Trend #2
Japanese inspired packaging, extremely trendy for beauty products.

Image: Victoriasecret.com

Trend # 3
Gothic Packaging dark and edgy. 


Trend #4
Pop culture packages tying pop culture to the product, i.e. OPI's Glee nail polish.

Trend #5
Novel packaging that quickly draws the consumers attention with a new shape or packaging technique.


Trend #6
Tropical/Beach packaging with bright/bold colors, images and names giving that tropical feel.

Image: Bathandbodyworks.com

Trend #7
60's Era packaging that evokes shapes and styles of the 60's and iconic funky patterns.


Trend #8
Logo Patterns...need I say more? Brands incorporating their logo on their products is a big trend in 2011 and years past, linking the product directly with the brand. 

Trend #9
Industrial themes in packaging especially in men's products. The industrial steel look has been trendy to give products a tough and edgy look.

While some things may come and go... lets hope these trends and packaging techniques inspire innovation! 

Article inspiration and reference:

2011 Beauty Packaging Identity Trends

By: Aniko Hill

http://www.gcimagazine.com/business/manufacturing/packaging/119415884.html?page=1

New to Launch from Lancome - Visionnaire

Lancome announced the launch of Visionnaire, a new innovative product to be available in stores in September. The product is an all-in-one serum that will be truly innovative in the current skincare market. It is unique because many skincare products address one issue, for example hydration, anti-aging or dark spots but this innovative product will stimulate the regeneration process in the epidermal layer in skin to reverse the signs of aging for younger looking skin.

Lancomes goal to promote regeneration is important for healthy beautiful skin and the product will not stop there. Visionnaire also includes ingredients to address wrinkles, pores, pigmentation and scars, Truly making this an all-in-one serum.

Arlenis Sosa and Hanaa Ben Adesslem will be featured for the advertising campaign, so look forward to the launch in September for this new and innovative product.

Inspiration: WWD Issue 05/27/2011
Image: Lancome.com